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Click here to read our newest report: A Profile of Visitors by Type of Accommodation Used

The Tourism Research Centre of the Business School at the University of Prince Edward Island is an independent agency dedicated to academic accuracy and the integrity of its data analysis. Its mission is to expand the tourism research capacity on PEI, educate about the importance of market research and become a one stop resource of relevant information and intelligence to all stakeholders in the tourism industry of Prince Edward Island. The TRC produces and publishes reports that will answer key questions tourism stakeholders are facing today and serve as real tools for decision makers to develop realistic long term strategies for their organizations.

Special recognition goes out to our major funding partners - the Atlantic Canada Opportunities Agency (ACOA) and Tourism PEI.